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Lusk Perspectives

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Real Conversations, Real Estate

During a time of great uncertainty and rapid change, connection and information is a more important resource than ever before. Today's issues could be amplified or altered in a matter of days or hours, so it is vital that organizations and thought leaders frequently share knowledge, dispel rumors, and offer insight.

Hosted by Professor and Lusk Center Director Richard K. Green, Lusk Perspectives offers timely analysis and shares accurate data vetted by leading experts on the latest developments and observations concerning policy, real estate, urban economics and more.

Once interviews are conducted, resources and videos will be made available here and on podcast channels as soon as possible.


Latest Perspectives

The US-China Context: Globalism, Manufacturing, and Industrial Real Estate--What's Next?

March 31, 2020
Clayton Dube
Clayton Dube | Executive Director, USC Annenberg USC US-China Institute

Professor Clayton Dube and Richard K. Green discuss the connections between COVID-19 in China and the US. In what ways has the impact of the disease in China mirrored that of the US? What can the US learn about the economic recovery beginning in China now? Professor Dube illuminates the inextricable ties of the two world leaders, and clearly identifies where they are dissimilar and what that might mean for US efforts moving forward.

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Best Practices in Commercial Tenant Management

April 15, 2020
Stanley Iezman
Stanley Iezman | Chairman and Chief Executive Officer, American Realty Advisors
Rachel Elias Wein
Rachel Elias Wein | Founder and Chief Executive Officer, WeinPlus
David B. Dollinger
David B. Dollinger | Principal, Dollinger Properties

Richard Green moderates a panel of real estate industry leaders on what’s happening in today’s commercial real estate market and how to best navigate tough times with commercial tenants during COVID-19. Stanley Iezman, Rachel Elias Wein, and David B. Dollinger weigh in on what they’re seeing in industrial, retail, and office properties. What can tenants do who are seeing revenues drop dramatically? What options are available when negotiating debts for an unknown length of time? In addition to considering a variety of questions, the expert panel offers insights for what may be coming next for the industry.

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How Cities are Adapting in Times of Crisis

April 9, 2020
Richard Florida
Richard Florida | Author, Thought-Leader, Researcher, and Editor-at-Large, CityLab

Author and CityLab Editor-at-Large Richard Florida discusses possible changes to the urban landscape in the near and distant future after COVID-19. Lusk Director Richard K. Green fields questions involving which cities might change the most, the possible slowdown of urbanization, and who might reconsider density in the future.

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Price Talks: Impact of the Pandemic on the Economy

April 14, 2020
Richard Green
Richard Green | Professor and Director, USC Lusk Center for Real Estate

The USC Sol Price School of Public Policy presents Price Talks: Policy in a Pandemic, a virtual series examining policy challenges around the COVID-19 pandemic. Richard Green offers economic analyis on the market and federal interventions since the onset of COVID-19 in the US.

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Ivy Zelman on Housing

April 20, 2020
Ivy Zelman
Ivy Zelman | CEO, Zelman & Associates

Expert analyst Ivy Zelman delivers a presentation on her latest data regarding changes in the housing market and COVID-19. Her in-depth analysis includes reflections on the similarities between the current downturn and the 2008 recession aftermath, with a few key differences. Host Richard Green fields questions on where housing might be headed next.

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