LOS ANGELES - Students at the University of Southern California Lusk Center for Real Estate are being advised to seek companies in need of enhancing their cash flows or adjusting their business plans as a result of the current real estate slowdown.
According to Stan Ross, chairman of the board for the Lusk Center, due diligence efforts expand as companies perform more downside analysis during a down cycle. As a result, marketing, leasing and accounting skills are in demand during such times.
Real estate students are encouraged to be flexible and learn and understand all of the market segments.
