Roger Sanchez is the Founding Partner of Uncomn Projects (pronounced “Uncommon Projects”), a branding, integrated marketing, and consulting firm focused on multifamily and commercial real estate projects. Roger manages the creative, marketing, and advertising teams, and oversees the business strategy.
Founded in 2017, Uncomn is applying the concepts and strategies of consumer branding and marketing to the commercial real estate industry through a consumer-first approach. Uncomn activates the brand by working with the developer, architect, and interior designers to apply the brand identity to the project, ensuring a cohesive aesthetic and feel. From there, the brand story is used to craft the project’s online presence, developing the website, advertising creative, social media, and other digital marketing strategies. The goal is to achieve consistency across all touchpoints. Uncomn also provides events programming and tenant services to increase engagement and retention. We are placemakers.
Our clients include major developers, such as Mack Real Estate Group and Lowe Enterprises, and private equity firms, including The Carlyle Group and Rockwood Capital. Our work drives leasing, absorption, and retention. Our integrated approach is what sets Uncomn apart from the others. We understand marketing and real estate and how to integrate the two to drive returns for investors.
Before founding Uncomn Projects, Roger had several roles in the consumer and fashion marketing world. In fashion, producing consumer trend reports for MAGIC, North America’s largest fashion trade show, which was used by global fashion houses to design consumer products, and later consulting for e-commerce brands in digital marketing and advertising. Roger also raised venture capital and created a mobile app that brought “Uber for beauty services” into the homes, offices, and hotel rooms of Southern California’s social elites.
Roger received a Bachelor of Business Administration with an emphasis in fashion marketing from Woodbury University in Burbank, California. He is a member of ULI and enjoys speaking to marketing students at universities throughout Los Angeles. A native Californian, with a family history rooted in Southern California real estate, Roger resides in Santa Monica, CA.
Email: roger@uncomn-projects.com