April 7, 2014
Data firms that include RealtyTrac, Zillow, DataQuick, Redfin and CoreLogic produce a host of housing market reports – distributed for free to the news media – to promote themselves.
Businesses are more likely to think of them when they need information about a particular deed or mortgage, or when buying data on specific markets or acquiring automated valuation models.
“The PR benefit is very large,” said Richard Green, director of USC’s Lusk Center for Real Estate.