You are here

Lusk Perspectives

Resources for COVID-19 and Beyond

During a time of great uncertainty and change, connection and information is a more important resource than ever before. Today's problems could be amplified or completely altered in a matter of days or hours, so it is vital that organizations and thought leaders frequently share knowledge, dispel rumors, and offer insight.

To meet this need, the USC Lusk Center for Real Estate launches the resource Lusk Perspectives.

Hosted by Professor and Lusk Center Director Richard K. Green, Lusk Perspectives offers timely analysis and shares accurate data vetted by leading experts on the latest developments and observations concerning COVID-19.

Once interviews are conducted, resources and videos will be made available here and on podcast channels as soon as possible.


Lusk Perspectives Podcast

Don't have time to watch each presentation? The Lusk Center invites you to listen via podcast. Simply click the button below, select your podcasting platform, and start listening to the latest presentation.

Episodes update weekly as each conversation becomes available.

Listen Now

More programs and insights are coming soon, so be sure to subscribe!


Latest Perspectives

May 27, 2020

Commercial Real Esate Market Updates and Overview


Guest: Stanley Iezman | Chairman and Chief Executive Officer, American Realty Advisors

Guest: Rachel Elias Wein | Founder and Chief Executive Officer, WeinPlus

Guest: David B. Dollinger | Principal, Dollinger Properties

Guest: Lisa Reddy | Vice President, Leasing Officer, Prologis

Resources: American Realty Advisors | WeinPlus | Dollinger Properties | Prologis

Industry leaders Lisa Reddy, David Dollinger, Stanley Iezman, Rachel Elias Wein join Lusk Director Richard Green to provide updates and analysis on commercial retail, industrial, and office spaces.

May 26, 2020

Home Builders: Today and in the Future


Guest: Adrian Foley | President and COO, Brookfield Residential

Guest: Scott B. Laurie | President and CEO, The Olson Company

Scott B. Laurie and Adrian Foley join Richard Green (Director, USC Lusk Center) to discuss the state of the home building market, how COVID-19 has impacted the process of purchasing a new home, and how the industry is adapting to meet the needs of its customers. Green fields questions about the software The Olson Company and Brookfield Residential have found helpful, what the CARES Act expiration date in July means for employment, and what long-term changes could be here to stay.

Resources: Brookfield Residential | The Olson Company

May 21, 2020

LA County Antibody Testing Update

Guest: Neeraj Sood | PhD, Professor and Vice Dean for Research USC Price School of Public Policy

Resources: It's Dangerous to Test Only the Sick, Wall Street Journal


Neeraj Sood discusses early findings of his ongoing LA County antibody study. Sood points out that so far the study indicates that still more COVID-19 numbers are going unreported, even within this particular study. Dr. Sood also explores the various factors impacting policy moving forward, and emphasizes that it should be possible to have some middle ground between strict lockdown and an unregulated (and unsafe) return to normal. Richard Green fields questions about strategy options for the US in comparison to other countries and what can be done about asymptomatic carriers, while Dr. Sood iterates that the knowledge base of COVID-19 is improving, but still needs more growth.

May 18, 2020

Piecing The Housing Puzzle Back Together

Guest: John Burns | CEO, John Burns Real Estate Consulting

Resources: John Burns Real Estate Consulting


John Burns joins Richard Green to share proprietary tools he and his team developed during the Great Recession to monitor how the current crisis has unfolded. Burns illustrates that apartments are showing signs of weakness, but with a usual market-wide spring pickup despite the COVID -19 disruption. Burns credits the Federal Government’s actions to stabilize the marketplace as a key factor in the current resiliency of home sales. Burns also points out that Millennials with means are moving more and more towards homeownership as they age, though he cautions that the relatively good news today does not guarantee growth or “boom times” without resolution on how the US as a whole will manage COVID-19.

View Presentation Highlights

May 6, 2020

With Special Guest Raphael Bostic 

Guest: Raphael Bostic | President and CEO of the Federal Reserve Bank of Atlanta

Resources: Federal Reserve Bank of Atlanta


Raphael Bostic and Richard Green discuss the unprecedented impact that COVID-19 has made on the US and how the Federal Government has taken unprecedented steps to meet that challenge. Reflecting upon the quick, broad, and bi-partisan efforts made since the COVID-19 outbreak, Bostic points out that “when very unexpected things happen, everything is possible”.

View Presentation Highlights

May 5, 2020

Price Talks Follow Up: Impact of the Pandemic on the Economy

Guest: Richard K. Green | Director and Chair, Lusk Center for Real Estate

Resources: Lusk Center for Real Estate


The USC Sol Price School of Public Policy presents a follow up to Price Talks: Policy in a Pandemic.

View Presentation Highlights

April 29, 2020

In Collaboration with Marshall Center for Effective Organizations

A Long Time Until the Economic New Normal 

Guest: Dr. Alec Levenson, PhD | Senior Research Scientist, Center for Effective Organizations, USC Marshall School of Business

Resources: A Long Time Until the Economic New Normal, MIT Sloane Management Review

Marshall Center for Effective Organizations Website

Alec Levenson discusses how organizations should temper their expecations and prepare for the path to economic recovery. Levenson points out modifications to in the gig economy, labor market regulations, and face-to-face work will undoubtedly require behavioral adjustments and changes in productivity. Richard Green fields questions on the new role that private business or government will have in contact tracing, what long-term sustainability means for businesses, and how travel might function in the future.

April 27, 2020

Understanding the CARES Act with Claudia Sahm

Guest: Claudia Sahm | Director of Macroeconomic Policy, Washington Center for Equitable Growth

Resources:  The Money Machine That Can Save Cities, The New York Times


Claudia Sahm offers her views on the current recession as well as options for a few paths forward. Sahm also lays out the timeline of congressional legislation and federal actions thus far in response to COVID-19, and she discusses how sees those actions in comparison to the Great Recession of 2008. 

Click here to view slide deck

View Presentation Highlights

April 22, 2020

Panel: Vulnerabilities of the Mortgage System


Panelist: Edward Golding | Executive Director MIT Golub Center for Finance,  MIT Sloan School of Management

Panelist: Laurie Goodman | Vice President Housing Finance Policy, Urban Institute

Panelist: Ted Tozer | Senior Fellow Housing Finance Program, Center for Financial Markets, Milken Institute

Resources: MIT Golub Center for FinanceUrban InstituteMilken Institute

Richard Green moderates a panel discussing vulnerabilities of funding and processes in today’s mortgage system as those inefficiencies may impact homeowners, mortgage holders, and renters during COVID-19. Laurie Goodman, Ted Tozer, and Edward Golding offer lessons learned from the Great Recession and observations on what changes could be made to improve the rate of economic recovery as shelter in place orders are gradually lifted.

View Presentation Highlights

April 20, 2020

Ivy Zelman on Housing

Guest: Ivy Zelman | CEO, Zelman & Associates

Resources: Zelman & Associates


Expert analyst Ivy Zelman delivers a presentation on her latest data regarding changes in the housing market and COVID-19. Her in-depth analysis includes reflections on the similarities between the current downturn and the 2008 recession aftermath, with a few key differences. Host Richard Green fields questions on where housing might be headed next.

View Presentation Highlights

April 14, 2020

Price Talks: Impact of the Pandemic on the Economy

Guest: Richard K. Green | Director and Chair, Lusk Center for Real Estate

Resources: Lusk Center for Real Estate


The USC Sol Price School of Public Policy presents Price Talks: Policy in a Pandemic, a virtual series examining policy challenges around the COVID-19 pandemic. 

View Presentation Highlights

April 15, 2020

Panel: Best Practices in Commercial Tenant Management


Panelist: Stanley Iezman | Chairman and Chief Executive Officer, American Realty Advisors

Panelist: Rachel Elias Wein | Founder and Chief Executive Officer, WeinPlus

Panelist: David B. Dollinger | Principal, Dollinger Properties

Resources: American Realty Advisors | WeinPlus | Dollinger Properties

Richard Green moderates a panel of real estate industry leaders on what’s happening in today’s commercial real estate market and how to best navigate tough times with commercial tenants during COVID-19. Stanley Iezman, Rachel Elias Wein, and David B. Dollinger weigh in on what they’re seeing in industrial, retail, and office properties. What can tenants do who are seeing revenues drop dramatically? What options are available when negotiating debts for an unknown length of time? In addition to considering a variety of questions, the expert panel offers insights for what may be coming next for the industry.

View Presentation Highlights

April 9, 2020

How Cities are Adapting in Times of Crisis

Richard FloridaGuest: Richard Florida | Author, Thought-Leader, and Researcher. (photo credit: Daria Malysheva)

Resources: We'll Need To Reopen Our Cities. But Not Without Making Changes First, CityLab


Author and CityLab Editor-at-Large Richard Florida discusses possible changes to the urban landscape in the near and distant future after COVID-19. Lusk Director Richard K. Green fields questions involving which cities might change the most, the possible slowdown of urbanization, and who might reconsider density in the future.

View Presentation Highlights

March 31, 2020

The US-China Context: Globalism, Manufacturing, and Industrial Real Estate--What's Next?

Clayton Dube

Guest: Clayton Dube | Executive Director, USC US-China Institute USC Annenberg

Resources: US-China Institute Website


Professor Clayton Dube and Richard K. Green discuss the connections between COVID-19 in China and the US. In what ways has the impact of the disease in China mirrored that of the US? What can the US learn about the economic recovery beginning in China now? Professor Dube illuminates the inextricable ties of the two world leaders, and clearly identifies where they are dissimilar and what that might mean for US efforts moving forward.

View Presentation Highlights

March 23, 2020

Testing, Testing, Testing: Why Broad Testing Matters for COVID-19

Neeraj Sood

Guest: Neeraj Sood | PhD, Professor and Vice Dean for Research USC Price School of Public Policy

Resources: It's Dangerous to Test Only the Sick, Wall Street Journal


Professor Richard K. Green Neeraj Sood discuss why testing only symptomatic patients for COVID-19 misses the point. Professor Sood advocates for regular, randomized samples of the population to more effectively measure the mortality rate, spread, and recovery rates of the disease in Los Angeles County and beyond.

View Presentation Highlights