April 12, 2009
Dr. Richard Green, Director of the USC Lusk Center for Real Estate, is quoted in the April 12, 2009 edition of the Hartford Courant:
Market Pulse; Two Big Builders Merging
Hartford Courant
...The combination would pair the strength of Pulte in creating housing for affluent retirees with Centex's niche serving first-time buyers.
The deal makes sense in these tough times for home builders, said Richard Green, director of the University of Southern California's Lusk Center for Real Estate.
"What this says is that companies are desperate to cut overhead right now," Green said. "I see this as a good, cost-saving move for both companies..."