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California Apparel News: Inside Montana Avenue's Rebound

July 13, 2012

An established retail street in Santa Monica should have an easier time in making a comeback than neighborhoods in other parts of Los Angeles County, said Dr. Jenny Schuetz, a professor with the Sol Price School of Public Policy at the University of Southern California...

A lot of Santa Monica boutiques focus on luxury retail, and the segment did not suffer as much as mid-tier retail during the recession. Santa Monica's design also serves boutique retail, Schuetz said.

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