Asia Abreu Bribiesca-Hedin serves as a strategic execution leader at City of Hope, a comprehensive cancer center in Southern California. Asia helps to manage the planning and delivery of strategic priorities. In her 7 years at City of Hope she has helped lead and execute on organizational priorities ranging from new fundraising programs and technology platforms to cutting edge medical service line expansions. Prior to joining City of Hope, Asia was a management consultant with Ernst & Young and also consulted independently for a broad range of clients seeking performance improvement. Past clients include Fortune 500 companies in entertainment, health care, automotive, and insurance industries.
Early in her career, Asia worked in residential real estate sales and finance and holds a California real estate broker’s license. She’s enthusiastic about learning every aspect of real estate development and participating in residential and commercial development projects. Asia intends to apply her Ross real estate development knowledge immediately as she and her husband are in the process of building a second unit on their lot.
At the top of Asia’s development project interests is her desire to build a series of successful co-housing communities in Southern California that intentionally bring people together. Based on the foundation that everyone should know and love their neighbors, Asia believes that a co-housing approach offers an end to isolation and allows the building of enduring human connections and lasting bonds that support successful communities and satisfying lives.
Asia earned her Bachelor’s Degree in Business Management from Pepperdine University, and holds Master of Business Administration and Master of Public Administration degrees from the University of Southern California. She lives in Southern California with her husband, 3 kids, and 2 dogs.
Email: msasia@alumni.usc.edu