Violeta Aguilar-Wyrick is the founder and principal of Xara Public Affairs which is a progressive full service public affairs firm based out of Riverside, CA. Xara Public Affairs specializes in social impact strategies, community outreach, public policy, governmental and public affairs. Xara has broken barriers, leading successful strategy, field communication, policy and governmental affairs efforts at the local, state and federal level for candidates, labor unions and corporate clients.
Violeta’s philosophy and impetus to work is tied to her life experience as a Mexican immigrant and as a labor and community organizer working in policy and politics in Southern California. With over 15 years of experience, Violeta has led successful labor, community outreach, issue-based, advocacy and electoral campaigns. She has launched vital initiatives that are helping to change the landscape by empowering equitable policies and practices as well as championing sustainable community led programs which directly help local communities in the cities her clients serve.