The five-member student team from the Lusk Center at USC’s Marshall School of Business and Price School of Public Policy took home the Silver Shovel as the winning team at the 28th annual NAIOP SoCal USC vs. UCLA Real Estate Challenge, held Nov. 20.
The annual competition pits graduate student teams from the Ziman Center of Real Estate at UCLA’s Anderson School of Business and the Lusk Center at USC’s Marshall School of Business and Price School of Public Policy in a battle to determine the highest and best use for a unique parcel of land in Southern California. The chapter’s competition is now tied at 14 wins for each university.
The USC team, including Desiree Bieber, Alex Blecksmith, Hugh Garvey, Matin Roshan and Paris Sato, presented their proposal, dubbed Rosemead Crossing, for a transformative mixed-use development in Pico Rivera.
Highlights of the proposal included townhomes for rent along with 206 units of multifamily with 10% dedicated overall to affordable, along with grocery-anchored ground floor retail. The USC proposal was created to respond to the challenge project involving a 2.85-acre site in the City of Pico Rivera located on a major arterial road that will soon benefit from a Metro E Line extension.
Highlighting the event were presentations by USC’s Honorary Captain Brett Dedeaux, chief executive and managing partner, Dedeaux Properties; and UCLA’s Honorary Captain Mary Ricks, former president, Kennedy Wilson.
Pictured, from left: Tim Jemal, NAIOP SoCal CEO; the USC Lusk team; and Erin Crum and Greg Brown, co-chairs of the NAIOP SoCal Real Estate Challenge.